
In Beijing in the mid-1980s, you needed a permit just to enter the building of China Central Television. Visitors had to queue outside. One day, a CCTV functionary was sent out to find a visiting American. The official approached the queue and shouted: ''Comrade David Stern!'' And Stern, commissioner of the US's mighty National Basketball Association, shuffled forward. He had come to give the NBA's All-Star Game to CCTV for nothing, simply to promote basketball in China.
Stern, still the NBA's commissioner today, was possibly the first missionary in the new Anglo-American struggle to colonise the world of sport. British soccer and American basketball lead the competition, but other sports are hopeful, too. American football's Super Bowl has so far barely been watched outside north America, but tomorrow's game in Glendale, Arizona, will be shown live on the BBC. This is a struggle between two very different types of empire: the British (which, contrary to popular opinion, still exists) and the American (which, contrary to popular opinion, may not exist). Emerging from the struggle is a new breed of sports fan.
Sport's first wave of globalisation occurred in the late-19th century, when British sailors, merchants and missionaries spread British games like viruses. In 1889, for instance, the 21-year-old Englishman Frederick Rea landed on the Scottish island of South Uist to start work as a headmaster. Soon afterwards, two of his brothers visited carrying a football. Within 20 years soccer had conquered South Uist. Shinty, a stick sport played there for 1,400 years, ''was wiped like chalk from the face of the island'', wrote Roger Hutchinson in the British football journal Perfect Pitch.
Soccer seems to possess a magic that no other sport has. Critics mock its paucity of goals, but in fact that is soccer's strength. Fans wait so long for a goal that when one comes, it prompts an unloading of joy found in no other sport.
I think this is an accurate observation.
Way too boring to me, even though I wear the colors of an Irish team because the shirt had the shamrock on it!
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